Search results for "Rhetorical theory"
showing 2 items of 2 documents
Speak their Language : Designing Effective Messages to Improve Employees’ Information Security Decision Making
2018
Employee disinterest in information security remains one of the greatest impediments to effective information security management programs. How can organizations enhance the persuasiveness of the information security messages used to warn employees of threats and encourage employees to take specific actions to improve their security? We use fear appeal theory and the elaboration likelihood model to argue that security messages presented using more personally relevant language are more likely to induce employees to engage in the recommended protective security behaviors. Our strategy uses organization identification theory to segment employees into two groups and then develops security messa…
Pride or Embarrassment? Employees’ Emotions and Corporate Social Responsibility
2013
This study explores how the employees of a financial firm use emotional arguments to construct different views of their employer's corporate social responsibility (CSR). It is theoretically based on the recent literature regarding employee perspectives of CSR, and especially on the role of emotions in CSR. Furthermore, the study utilizes rhetorical theory as a framework for data analysis. A qualitative study, based on face-to-face interviews, was conducted among 27 employees in a Finnish financial firm. The study identifies six categories of emotional arguments the employees used to construct views of where their employing organization's CSR is derived from. These categories relate positive…